Chromat
Medical Grade Skincare
Liftlab Skincare decided to make the switch to Chromat to better reflect who they are and what they do. They’re scientists. And as scientists, their attraction to skincare came through the study of chromatin: the material that our DNA, RNA, and proteins are composed of. It’s the very material that makes our skin look the way it looks and it’s where Chromat’s products work their magic. It’s also the namesake of their patented active ingredient: Chroma Peptide, or CP. The task was to visually represent Chroma Peptide as an essential skincare element, and design new packaging to support this transition.
ROLE
Designer, Art Director
CREDIT
Photography: Kate Sears
SKILLS
Visual Identity, Packaging Design, Art Direction & Casting (Launch Campaign)
Chroma Peptide empowers all skin types to naturally boost production of over 41 essential proteins, acting as a building block of proteins like collagen and elastin. The visual identity celebrates this fundamental nature of our skin by being both strong and soft in shape and color, with a mutable trademark element that fits within the Chromat "C" ready to unlock our skin's potential.
Photography by Kate Sears