Chromat
Medical Grade Skincare
Liftlab Skincare decided to make the switch to Chromat to better reflect who they are and what they do. They’re scientists. And as scientists, their attraction to skincare came through the study of chromatin: the material that our DNA, RNA, and proteins are composed of. It’s the very material that makes our skin look the way it looks and it’s where Chromat’s products work their magic. It’s also the namesake of their patented active ingredient: Chroma Peptide, or CP. The task was to visually represent Chroma Peptide as an essential skincare element, and design new packaging to support this transition.
Role: Creative Direction, Designer
Skills: Packaging, Branding
Photography by Kate Sears