Archipelago
The Art of Living Well
As the Senior Designer at Archipelago, I conceptualized and led the transformation of the fragrance brand's online presence, overseeing the redesign of the website to showcase over 400 products across more than 10 collections. I guided the photography direction for both product and lifestyle imagery, art directing and styling photoshoots to ensure a cohesive visual identity. Additionally, I curated content for social media, email campaigns, wholesale catalogs, printed mailers, and showroom signage, ensuring a consistent and engaging brand narrative across all platforms.
The luxurious, sophisticated aesthetic combined with a clean design system reflects the brand’s core philosophy—creating a sensory experience that celebrates natural elegance, quality, and timeless beauty.
ROLE
Senior Designer, Art Director
CREDIT
Contributing photographer: Jeffrey Stockbridge
SKILLS
Layout Design, Typography, Branding, Design Direction, Packaging, Labeling Templates, Catalog Design, Photoshoot Styling, Print Production, Photography
A Timeless Harmony of Nature and Elegance
Archipelago's color palette combines the richness of the earth with the refined simplicity of luxury. Rich, and grounding, black evokes the quiet elegance of luxury. It adds an air of sophistication and mystery, anchoring the palette in timelessness. A deep, earthy green, reminiscent of lush forests and vibrant foliage, embodies the natural world and botanical inspiration – it conveys freshness, vitality, and harmony with nature, evoking the raw beauty of plants and florals. Clay adds a sense of warmth and depth, suggesting organic beauty and the natural richness of the earth. Soft and refined, cream introduces a sense of lightness and sophistication. It balances the depth of the black and clay while providing a luxurious, airy contrast that feels pure, smooth, and calming – like the porcelain of your claw-foot tub.
Wholesale Catalogs
I revamped the seasonal catalog to an 80-page printed format, working closely with the printer on proofs to ensure quality. These catalogs were produced twice a year, complemented by supplemental editions for new product launches and holiday collections.
